EQQUALBERRY Bakuchiol Plumping Serum

Who it's for: All skin types, especially those looking to improve elasticity and reduce fine lines without using traditional retinoids; suitable for sensitive skin when introduced gradually.

What it does: Helps improve skin elasticity and smoothness, supports a comfortable radiance and a plumper firmness, and delivers a gentle retinoid-like effect without strong irritation.

Active ingredient: Bakuchiol—a plant-based retinoid alternative that supports plumpness and structure with greater comfort, plus barrier-supporting humectants such as glycerin.